Everything we do, we do to deliver high-performance, reliable, and built-to-last fishing tackle.

Thirty-Seven started because we were tired of the default low-quality pre-rigged options on many saltwater jigs. Jigs that required upgrading to better hooks, better split rings, better assist cord. With many years of experience in running fishing charters, and tackle distribution; we decided that we should stop complaining and do something about it…

In 2018, we partnered with market leader BKK Hooks to rig our jigs with premium hooks, split-rings and assist cord meaning Thirty-Seven jigs were ready to fly from the get go. No re-rigging or upgrades required. We partnered with an overseas factory that specialises in the production of fishing tackle, and worked closely over a period of 12-months to bring the Thirty-Seven JETT jig to life.

Since then we’ve seen some absolute monsters landed our stock standard jigs, and we’ve been dedicated to expanding our product range to bring the same top quality to other disciplines of fishing.

We thrive on seeing anglers going to battle with our gear, pursuing the challenge to smash personal bests and choosing to trust in Thirty-Seven to get the job done.

We’re proud to say that Thirty-Seven products are built for the fight, so you can go to battle with the right tackle.