GO TO BATTLE WITH THE RIGHT TACKLE.

#pursuethechallenge

THIRTY-SEVEN FISHING

Tackle that’s ready to catch.

Big fish require serious gear. Thirty-Seven fishing is on a mission to provide tackle options that match the fish you’ll encounter in New Zealand waters. As Kiwis, we’re renowned for pushing our gear to absolute limits. But unfortunately, this means most of the fishing tackle on the market just isn’t quite up to the task.

We’re here to change that. We’re New Zealand fishermen, experienced in New Zealand species and fisheries, and we believe that pre-rigged gear shouldn’t need to be re-rigged before hitting the seas, We believe that given the right tackle, you’ll be able to fish confidently, fight hard, and come away victorious.

DSC05137-Edit.jpg

Meet REDO.

REDO Lead-free products are completely non-toxic; even the resin and paint we use are certified eco-safe, so you can fish freely with less impact on your health and our oceans & waterways.

REDO Lead-free sinkers come in various weights and styles, meaning now is the perfect time to break free from our reliance on lead and move to a more sustainable and safe way to fish.

#fishfreely

A Thirty-Seven project dedicated to LEAD-FREE fishing.

LEAD-FREE SINKERS FOR EVERY ANGLER.

We’re dedicated to providing a lead-free option for every fishery.

  • DROP SERIES

    Classic ball sinker with hole for free sliding rigs.

    VIEW

  • PROTO SERIES

    Traditional ball/reef sinker with a fixed attachment point.

    VIEW

  • FORCE SERIES

    Heavy cylindrical sinkers for salt-water deep drops.

    VIEW

Popular Products

  • This is a superb piece of kit. Well made tuneable and tuff

    - Robert P (Auckland)

  • No cut corners. This is how all jigs should be made.

    - Mitch B (Bay of Plenty)

  • I first tried these on the recommendation of a mate. They’re now my go to brand of jig.

    - Barry P (Coromandel)

Why Choose Thirty-Seven?

  • Our pre-rigged products use genuine BKK Hooks. No re-rigging required.

  • Thirty-Seven Fishing is a New Zealand brand supporting local retailers and anglers.

  • If you find a manufacturing defect or your item isn’t performing how it should, we’ll sort it out.

  • Kiwi’s fish a little different than the rest of the world. Our products are designed and tested in New Zealand for New Zealand conditions

#pursuethechallenge

When the catch of the day is on the line, choose a high-performance multi-purpose braid. Naulitus Premium puts performance first... no half measures. #thirtysevenfishingnz #nzfishing #fishingnz #sportfishing #gamefishing #saltwatergame #jiggingnz
Tested and proven by kiwi anglers in New Zealand conditions. #thirtysevenfishingnz
Products endorsed by the people who use them the most. Nautilus Premium has been tested and proven in New Zealand waters, by New Zealand anglers - so you can be confident it will perform as it should. #thirtysevenfishing
The goal with the Falcon was simple: create a jig that has an action unlike any other. It was a balancing act, but we eventually arrived at the shape of the final Falcon jig. This unique action will add variation to your set up - essential for when
Another new product to get your summer cranking! 🔥 Introducing Nautilus Premium x12 🔥 A low profile allows Nautilus Premium x12 to travel through rod guides and water with less resistance, extending the life and sensitivity of the braid, while al
Choose your colour, pick a weight, and hit the water. The Falcon has an unbeatable flutter and vortex action on the descent, making it highly effective when dropped into a pack of hungry kingfish! Sometimes you only get one opportunity to land the
Braided fishing line is not where you want to be skimping out on quality. Our braid was tried, tested, and proven in New Zealand waters by Kiwi anglers. Choose the braid that was made for the locations and species you love to fish. Nautilus Premium
We've always been about connecting anglers to their dream fish. Equipping you with the right gear to go to battle and come away on top. Our NEW Nautilus Premium x16 Trolling Braid is designed to do just that. With 16-strands of premium Japanese fib
🔥 NEW PRODUCT 🔥 Introducing Nautilus Premium x16 Trolling Braid Featuring a low-stretch composition, Nautilus Premium trolling braid provides performance when it matters the most. Using 100% Japanese PE fibre delivers increased strength whilst re
Gone wild with the Wild Violet Jett. Perfect corner hook set provided by the @bkk_nz assist hook 👌🏻 📷: @rxbhuntergatherer #pursuethechallenge
How good does the Attack Point Green colour look on the Jett 300g! Hot colour for this season? We think so 👌🏻 #thirtysevenfishing #bkkhooks
Go to battle with the right tackle this Spring and you'll come away victorious 💪🏼 📷: A small selection of our jig range with the pre-rigged @bkk_nz assist hooks. #thirtysevenfishing